10 Most Valuable Brands In The World
Most valuable brands in the world for 2019: Brand Finance
David Ryder / Stringer / Getty Images
- Brand Finance, a brand consultancy firm, released their in the world in 2019.
- The firm looks at marketing investment, stakeholder investment, and business performance to help it measure how much each brand contributes to the company.
- Amazon took the top spot this year.
- Tech companies in general dominated the list, with Apple, Google, and Facebook all ranking in the top 10.
Amazon has officially replaced Google as the most valuable brand in the world, according to Brand Finance, a brand consultancy firm.
Their 500-strong ranking shows how overwhelmingly digital of an age we live in, with technology accounting for the same amount of value as telecoms, retail, and automobiles combined. In fact, a majority of the top 10 most valuable companies are part of the tech sector.
Here are top 10 most valuable brands, according to the firm's rankings:
Brand value: .2 billion
Percentage change from last year: +6%
Last year's rank: 5
Microsoft has had a , in large part due to its cloud service which is only second to Amazon's. Despite this, it still is significantly less valuable than its top competitors like Apple and Google.
Brand value: .7 billion
Percentage change from last year: +45%
Last year's rank: 9
Facebook is up 45% from last year when it was #9 on the list of most valuable brands. The brand is benefitting from the dominance of digital content, according to the report.
Brand value: .3 billion
Percentage change from last year: +39%
Last year's rank: 6
Samsung held the #6 spot last year, and is climbing the ranks to become one of the most powerful tech companies in the world. In addition to the Galaxy phones, Samsung offers tablets, TVs, home appliances, home security, and more.
Brand value: 0.9 billion
Percentage change from last year: +10%
Last year's rank: 1
Google dropped down from #1 to #3, despite better-than-expected performance in 2019. At the end of the day, Google is struggling to keep up with the #1 brand because, while it champions internet search and cloud technology, it doesn't focus as much of its energy on other sectors, according to the report.
Brand value: 6.3 billion
Percentage change from last year: +37%
Last year's rank: 2
Apple defends the #2 ranking when it comes to brand value, rebounding after a 27% drop in 2019. Nearly two-thirds of Apple revenue comes from the iPhone, making it essential for the phones to sell well if Apple wants to hold onto the #2 spot again next year, the report states.
Brand value: 0.8 billion
Percentage change from last year: +42%
Last year's rank: 3
Up 47% from its 2019 value, Amazon is the largest online business by market capitalization and revenue. Beyond being an online retailer, it produces cloud infrastructure and electronics and is present in music and video streaming. In addition, the 2019 .7 billion Whole Foods acquisition took Amazon from the digital to the physical realm.
Video: BrandZ Top100 Most Valuable Global Brands 2018 | Countdown
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